Finance · Fractional CFO

Know where your cash stands, every day.

We replace manual, reactive bookkeeping with a finance setup that gives you a clear daily cash position, a forecast you can plan around, and reporting your team can run.

What you get

  • A daily cash position you can trust
  • A rolling forecast that shows pinch points early
  • Operational cash kept separate from funding headroom
  • Books and processes your accountant can rely on

“The books are technically done… but the data is dead on arrival.”

We turn static records into live dashboards and a rolling forecast, so decisions about hiring, spending and funding are made on current numbers.

Sound familiar?

Signs your finance function is holding you back.

Manual bottleneck

Your finance process relies on heroic effort and tribal knowledge instead of automated workflows.

Audit anxiety

Your books are good enough for now, but they wouldn't survive an investor's scrutiny.

Complexity ceiling

What worked at 2x revenue is breaking at 10x.

Sunday night admin

Entrepreneur by day, bookkeeper by night.

Hiring hesitation

You need to hire, but you can't see what each new salary does to your runway.

Misleading bank balances

You feel rich when customers pay and broke when payroll is due.

How Marketing Pros got a daily cash position it could trust
Who you'll work with
Andries Joubert

Andries Joubert.

Leads finance

Andries leads Comma's finance work. He was head of finance at Primis, and has spent ten years helping businesses of 1 to 50 people with cash flow, forecasting, controls and reporting. His focus is the link between finance and operations, so the numbers reflect how the business actually runs.

How we work

Start with a project, keep us on if you need us.

Every project follows the same five steps. The middle three build the foundation: one place for the information, shared views for the team, and a personal view for each person.

  1. 1

    Discover

    We map how the business runs today: the tools, the handoffs, the numbers and where information gets lost.

  2. 2

    CentraliseFoundation

    Projects, clients, numbers and processes move into one source of truth, each with an owner.

  3. 3

    CollaborateFoundation

    Shared views and a weekly rhythm, built around the meetings your team already holds.

  4. 4

    PersonaliseFoundation

    Each person gets a view of their own work, so the system is used every day.

  5. 5

    Hand over, or stay on

    Training, a written guide and a named owner. Run it yourselves, or keep us on as your fractional lead.

Step 1

Start with a project

A scoped build with a clear finish line. We map how things work today, build the foundation with your team, and train the people who'll own it.

Step 2

Keep us on if you need us

At handover you can run it yourselves, or we stay on as your fractional CFO and lead the team day to day. That can be a day a week or a few hours a day, whatever the business needs.

Most of what we build lives in Notion, connected to the tools you already use. Our Notion work

In our clients' words.

He helped us build a new cash flow model that gives us a clear daily cash position across a 12-month projection period. That model has been built into a wider cash flow forecast, allowing us to identify potential pinch points in advance and make much better strategic decisions as a leadership team.
Doug HainesMarketing Pros
◆The AI opportunity

So what about AI?

AI can only work with what it can find. Once your information is centralised and your processes are written down, it can summarise a project, turn a meeting into next actions with owners, or draft a client report from live data. Without that foundation, it gives confident answers from incomplete information.

So we build the foundation first, then put AI to work on it. For one agency client, a bi-weekly client report now takes about four minutes to generate.

Frequently asked questions.

Ready to make your numbers work for you?

Book a 20-minute call with Andries to talk through your cash, your forecast, and whether we can help.

Book a call with Andries