Product strategy and structure that scale with your team.
We design the systems, structure and decision frameworks that let product teams work independently while staying aligned with the company's strategy.
What you get
- A product strategy linked to company goals
- Clear decision rights for product, engineering and leadership
- A roadmap built on customer insight
- A product rhythm your team can run without the founder
“I can see the roadmap… but I don't see how it delivers results.”
We connect your roadmap to company strategy, so product, engineering and leadership can all see what's being built and why.
The product challenges we help you solve.
Every product decision still runs through the founder
Priorities, trade-offs and roadmap calls still depend on the founder. As the company grows, that becomes a bottleneck and the team can't move on its own.
Our product team works hard, but it feels chaotic
There are talented people across product, engineering and design, but the way work flows through the organisation isn't clear.
Our roadmap keeps changing
Priorities shift, the roadmap is reshuffled and engineering effort is spread across too many initiatives, with no clear link to business objectives.
We ship features that don't move the numbers
The roadmap is full of ideas and features, but there's no clear connection between what the team builds and the company's long-term goals.
We hear from customers, but it doesn't change the roadmap
Feedback comes in through sales, support and user interviews, but it rarely makes it into roadmap discussions or prioritisation.
We need senior product leadership, but not a full-time CPO yet
The product team is growing, but there isn't a product leader setting direction.
Cameron Bing.
Leads product, as a fractional CPO
Cam leads Comma's product work as a fractional CPO. He came to Comma from MOHARA and Primis, and focuses on product strategy, prioritisation and go-to-market. He holds an MCom in Economics from Stellenbosch University and is a certified Notion Service Specialist.
Notion Marketplace profileFrequently asked questions.
Ready to turn founder intuition into a product system?
Book a 20-minute call with Cam to talk through your roadmap, your team, and whether we can help.
Book a call with Cam